Boots beauty only

I managed the delivery of a range of high priority media assets, including OOH, digital screens, print, and social, for the iconic launch of Boots’ first ever Beauty Only store at Battersea Power Station, London. As per the brief, the assets needed to be in the Boots beauty look and feel, and they needed to incorporate Boots’ “Yes to NEW” campaign, whilst clearly displaying some of the 250+ beauty brands that could be found in store.

This was a highly reactive project with extremely tight deadlines and it required top-class client and project management skills. The result was the timely delivery of a plethora of high-quality media assets that could be found online and across London (think London underground OOH and tube barrier takeovers) ahead of launch.