Boots Opticians

I managed the creation of a range of both static and animated social and print assets promoting Boots Opticians’ core “second pair half price” and “third pair free” offers during three key sales periods; Black Friday, Christmas and January sale.

The objective was to attract new customers and engage existing customers through a bold and strong creative which led to excitement around the offers. The challenges included having an eye-catching creative that still fit with the Boots Opticians look and feel, and that could work across different sales periods, whilst speaking to different sets of potential consumers. The result was the development of stand-out creative assets that brought the offers to life, and led to more eye test bookings which ultimately meant more redeemed offers.