Boots youtube

I managed the development of a new holistic look and feel for the Boots YouTube channel which needed to be striking, yet recognisably Boots and could be adapted for the following categories; beauty, health, baby and Love Island.

Following this, I worked closely with the Boots Content & Social team and the B-Hive’s partner production agency, Studio B, to bring almost 80 health and beauty YouTube videos to life in one year. This involved managing the scripting, storyboarding, shoot coordination and editing of the videos which required excellent communication and time management skills, as well as an eye for creative production.

The result was a more consistent, clear and engaging YouTube channel for Boots and a bank of SEO-driven YouTube videos.